Case Study - Absolutely Natural’s Sleek New Look
Revitalizing the Timeless Trust in All-Natural Ingredients with a Contemporary Website Design
- Client
- Absolutely Natural
- Year
- Service
- App development, Amazon
Overview
To celebrate their legacy and continue their journey of excellence, we transformed their online presence with a sleek, modern website design. This fusion of their enduring commitment to natural goodness and our cutting-edge design ensures that their digital presence reflects the brand’s values and appeals to today’s audience.
On Amazon Marketplace, by optimizing for keywords in titles, bullets, descriptions, and backend keywords, along with running targeted PPC campaigns and efficiently managing inventory, we significantly enhanced their organic rankings across many products. These strategic efforts resulted in a remarkable 38% increase in sales year-over-year, while simultaneously reducing ad spend by 42%. This holistic approach not only improved visibility and sales but also maximized the efficiency of their advertising budget.
What we did
- Web Development (Shopify Liquid)
- Amazon Marketplace Management
- Creative Redesign
- Google, Amazon PPC
We wholly trust the recommendations made by Goyal Marketing to help us navigate through the ever changing digital landscape.
CEO of Absolutely Natural
- Increase in sales YoY
- 38%
- Decrease in PPC YoY
- 43%
- Non-brand ROAS in H1 2024
- 1.45
- Increase in Abandoned Cart Recovery
- 300%