Case Study - Laying the foundation for a new Ecommerce Brand
Building Apparel website Honeyfeinated.com with Shopify and Hydrogen
- Client
- Honeyfeinated
- Year
- Service
- Web development, Shopify, Amazon
Overview
Our first step was to create a seamless and engaging website using Shopify’s Hydrogen framework, ensuring fast load times and a superior user experience. With the website in place, we implemented an aggressive SEO strategy to enhance Honeyfeinated’s search engine rankings, focusing on high-value keywords and quality content. Simultaneously, we took over their Amazon marketplace management, optimizing product listings and managing inventory to increase visibility and sales. To further amplify their reach, we launched targeted PPC campaigns on Google, Facebook, and Amazon, meticulously analyzing data to maximize return on ad spend (ROAS).
Our multi-faceted approach yielded impressive results for Honeyfeinated. Within the first three months, their organic search traffic increased by 45%, significantly boosting their online visibility. On Amazon, sales grew by 60% due to optimized listings and effective marketplace management. The PPC campaigns were equally successful, with a 30% increase in conversion rates and a ROAS of 5:1. Overall, Honeyfeinated experienced a 50% increase in total revenue, solidifying their position in the market and setting the stage for continued growth.
What we did
- Website (Shopify's Hydrogen)
- Amazon Marketplace Management
- SEO
- PPC Advertising
Working with Goyal Marketing, we felt more like a partner than a customer. They really resonated with our mission to legitamize our brand via our website.
CEO of Honeyfeinated
- Organic Search Traffic
- 45%
- Growth in Amazon Sales YoY
- 60%
- Increase in Conversion Rates from PPC
- 30%
- Return on Non-Brand Ad Spend
- 4